Why BBA with specialisation in Marketing Management
BBA is one of the most popular and sought-after bachelor's degree programs pursued by students after Grade 12. The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies. The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers.
The first year of the degree will lay the foundations of management, business economics, business communication, and accounting. In the second year of the program, you will learn Marketing-specific skills and knowledge. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world.
Course includes:
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Duration
36 months
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Eligibility
10+2 with 50% marks*
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Fee
INR 4,167 Monthly
A Booming Sector With Growth & Promising Opportunities
Expert Tutors
Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)
Career advantage
Global influencer market size was $16.4 billion in 2022. (Source: Statista)
Earn Certificate
Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source:Beroe Market Research)
- Management & Leadership
- Business Economics
- Business Accounting
- Organizational Behaviour
- Business Communication
- Financial Management
- Operations Management
- Quantitative Techniques
- Human Resource Management
- Essentials of Marketing Management
- Research Methods
- Business Analytics for Managers
- Essentials of Entrepreneurship
- Business Computing & IT Applications
- International Business
- Data Visualization
- Basics of Digital Marketing
- Managing Customer Relationships
- Total Quality Management
- Services Marketing
- Strategic Management
- Managing Brands
- Consumer Behaviour & Market Research
- Basics of Artificial Intelligence
- Sales and Distribution Management
- Synopsis
- Essentials of Logistics & Supply Chain Management
- Legal Environment of Business
- Integrated Marketing Communication
- Dissertation
- Understand marketing principles and concepts.
- Acquire knowledge of branding and advertising.
- Learn about sales techniques and customer relations.
- Learn market research and consumer behavior analysis.
- Understand digital marketing and social media.
- Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
- Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
- Stay competitive in the ever-evolving job market by mastering emerging areas of expertise.
- Learn from world-class faculty members from around the globe who will guide your journey.
- Marketing Coordinator
- Sales Representative
- Social Media Specialist
- Brand Manager
- Digital Marketing Manager
- Product Marketing Manager
- Marketing Manager
- Chief Marketing Officer (CMO)
- Marketing Director
Our comprehensive career services guarantee your career preparedness and employability for the professional world.
- Career Orientation
- LinkedIn/Resume building guidance
- Mentorship by industry experts
- Interview preparation
Our flexible and budget-friendly fee payment options are designed to make your education journey as smooth as possible.
- Easy EMI Plan: Study stress-free and focus on smaller, manageable payments over 24 months.
- Semester-wise Fee: Opt for our straightforward semester-wise fee structure and pay just INR 25,000 per semester (total 6 semesters)
Our Faculties
Dr. Arvind Kumar Jain
Sr. Associate Professor
Dr. Meenakshi Sharma
Assistant Professor
Dr. Anita Sengar
Associate Professor
Dr. Rajesh Tripathi
Assistant ProfessorOur Alumni Network on the Job & Thriving
Frequently Asked Questions
Absolutely. All online degree programs provided by UPES Online hold recognition and approval from the University Grants Commission (UGC) and the Distance Education Bureau (DEB). This ensures that the education you receive meets the highest quality standards.
Please refer to https://deb.ugc.ac.in for further information.
UPES Online's commitment to excellence is underscored by its remarkable achievements. We are not only ranked 39th in the Management category of the National Institutional Ranking Framework (NIRF), but UPES as a whole is also the No.1 Private University in Academic Reputation. Furthermore, our university ranks amongst the top 3% of universities worldwide, as per the 2024 QS World University Rankings.
Yes, indeed. UPES Online's degrees carry international recognition. Organizations like World Education Services (WES) acknowledge and accept our degrees, facilitating opportunities in regions such as the US and Canada.
UPES Online boasts a diverse array of online degree programs and professional certifications across 32 disciplines. Whether your interest lies in business, engineering, technology, or other fields, we have options to cater to your aspirations.
UPES Online's degrees and certificates hold significant credibility and value in the eyes of various stakeholders, including government agencies, corporations, and educational institutions. This recognition expands your horizons for career growth.
Choose UPES Online with confidence, knowing that our recognized online programs, impressive rankings, global acceptance, and international acclaim can propel you toward academic and professional success. For more detailed information, feel free to explore our official website or contact our admissions team.
Yes, our online degrees are recognized in India and abroad. Our alumni have undertaken further studies and made successful careers after completing these programmes, in many countries across the globe.
Absolutely, we go beyond the traditional placement support. We offer comprehensive career orientation sessions, enabling you to explore various career paths and gain clarity on your aspirations. Crafting an impactful resume is a crucial step, and we provide assistance in creating an outstanding one. Not only that, our expert guidance extends to helping you build an impressive LinkedIn profile, enhancing your online professional presence. We also share relevant supply chain management job offers every month, ensuring you have a consistent stream of opportunities aligning with your envisioned career path.
- Legacy University: Ranked 46 among Indian universities and 41 in the management category by NIRF 2024. QS 5-star for academic development. NAAC 'A' Grade University.
- Dual Certification: From prestigious global universities like Rutgers, Wharton Online, and more.
- Convenient Financing: Low-interest loans and flexible part-payments available.
- Enriching Learning Journey: Exclusive Pre-Semester specialized courses, workshops, and masterclasses by global faculty.
- Career Support: Resume building, LinkedIn guidance, virtual apprenticeships, and regular job opportunity updates.
- Interactive Learning: Engage with dynamic and interactive study material.
- Case study-based pedagogy: Enhance your problem-solving skills using AI and other real-world solutions.
- Dedicated student support: Get prompt assistance for all your queries.
The UPES Online Term-end Examination are conducted on the following dates:
| Exam Cycle | For Programs | Last Date for Registration | Date of Examination |
|---|---|---|---|
| December Exam Cycle | For July intake | 15 October - 15 November or As Notified | 3-13 December |
| March Exam Cycle | For PGP and Supplementary exam | 1 February - 15 February or As Notified | 3-13 March |
| June Exam Cycle | For Jan intake | 15 April - 15 May or As Notified | 3-13 June |
| September Exam Cycle | For PGP and Supplementary exam | 1 August - 15 August or As Notified | 3-13 September |
