Why MBA with specialisation in Marketing Management
Marketing budgets are set to surge, with digital advertising and social media expected to experience a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that the marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.
UPES Online's 2-year MBA with specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, conducting market research, managing brand identity, and evaluating marketing effectiveness. This program keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis to build businesses.
Course includes:
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Duration
24 months
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Eligibility
Graduation(50% marks)
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Fee
INR 7,292 Monthly
A Booming Sector With Growth & Promising Opportunities
Expert Tutors
Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)
Career advantage
Global influencer market size was $16.4 billion in 2022. (Source: Statista)
Earn Certificate
Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source:Beroe Market Research)
- Managerial Economics
- Marketing Management
- Operations Management
- Accounting for Managers
- Quantitative Techniques for Managers
- Organisational Behaviour & Human Resource Management
- Project Management
- Research Methodology
- Business Analytics for Managers
- Financial Management
- Consumer Behaviour in Digital World
- Digital Brand Management
- Services Marketing
- Sales and Channel Management
- Customer Relationship Management
- Strategic Management
- Integrated Marketing Communication
- Dissertation
- Digital Marketing
- Innovation & Entrepreneurship
- Critically evaluate the key analytical frameworks and tools used in marketing.
- Utilize information of a firm's external and internal marketing environment to identify and prioritize appropriate marketing strategies.
- Critically evaluate the marketing function and the role it plays in achieving organizational success both in commercial and non-commercial settings.
- Ability to implement Sales Planning, Market research, and Brand Building Techniques.
- Apply key marketing theories, frameworks, and tools to solve marketing problems.
- Exercise critical judgment through engagement and reflection with existing marketing literature and new developments in the marketing environment.
- Evaluate and act upon the ethical and environmental concerns linked to marketing activities.
- Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
- Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
- Stay competitive in the ever-evolving job market by mastering emerging areas of expertise.
- Learn from world-class faculty members from around the globe who will guide your journey.
- Marketing Coordinator
- Marketing Assistant
- Market Researcher
- Marketing Analyst
- Digital Marketing Specialist
- Brand Manager
- Product Manager
- Digital Marketing Manager
- Marketing Manager
- Social Media Manager
- Director of Marketing
- Vice President of Marketing
- Business Development Director
- Chief Marketing Officer (CMO)
- Senior Marketing Manager
Our comprehensive career services guarantee your career preparedness and employability for the professional world.
- Career Orientation
- LinkedIn/Resume building guidance
- Mentorship by industry experts
- Interview preparation
Our flexible and budget-friendly fee payment options are designed to make your education journey as smooth as possible.
- Easy EMI Plan: Study stress-free and focus on smaller, manageable payments over 24 months.
- International Students Fee: $2,083 (per semester $521)
- Indian Students: Rs. 1,75,000 (per semester Rs. 43,750) (total 4 semesters)
Our Faculties
Dr. Rajesh Gupta
Professor
Dr. Meenakshi Sharma
Assistant Professor
Dr. Komal Pancholi
Assistant Professor
Dr. Anita Sengar
Associate Professor
Dr. Kabir Sharma
Assistant Professor
Dr. Rajesh Tripathi
Assistant ProfessorOur Alumni Network on the Job & Thriving
Frequently Asked Questions
Absolutely. All online degree programs provided by UPES Online hold recognition and approval from the University Grants Commission (UGC) and the Distance Education Bureau (DEB). This ensures that the education you receive meets the highest quality standards.
Please refer to https://deb.ugc.ac.in for further information.
UPES Online's commitment to excellence is underscored by its remarkable achievements. We are not only ranked 39th in the Management category of the National Institutional Ranking Framework (NIRF), but UPES as a whole is also the No.1 Private University in Academic Reputation. Furthermore, our university ranks amongst the top 3% of universities worldwide, as per the 2024 QS World University Rankings.
Yes, indeed. UPES Online's degrees carry international recognition. Organizations like World Education Services (WES) acknowledge and accept our degrees, facilitating opportunities in regions such as the US and Canada.
UPES Online boasts a diverse array of online degree programs and professional certifications across 32 disciplines. Whether your interest lies in business, engineering, technology, or other fields, we have options to cater to your aspirations.
UPES Online's degrees and certificates hold significant credibility and value in the eyes of various stakeholders, including government agencies, corporations, and educational institutions. This recognition expands your horizons for career growth.
Choose UPES Online with confidence, knowing that our recognized online programs, impressive rankings, global acceptance, and international acclaim can propel you toward academic and professional success. For more detailed information, feel free to explore our official website or contact our admissions team.
Yes, our online degrees are recognized in India and abroad. Our alumni have undertaken further studies and made successful careers after completing these programmes, in many countries across the globe.
Absolutely, we go beyond the traditional placement support. We offer comprehensive career orientation sessions, enabling you to explore various career paths and gain clarity on your aspirations. Crafting an impactful resume is a crucial step, and we provide assistance in creating an outstanding one. Not only that, our expert guidance extends to helping you build an impressive LinkedIn profile, enhancing your online professional presence. We also share relevant supply chain management job offers every month, ensuring you have a consistent stream of opportunities aligning with your envisioned career path.
Yes, you can pursue a Ph.D. after the successful completion of your MBA degree. A Ph.D. enhances your employability quotient and helps you progress in your career.
Yes, you can pursue a short-term PGP or Certification course along with your MBA degree program.
- Legacy University: Ranked 46 among Indian universities and 41 in the management category by NIRF 2024. QS 5-star for academic development. NAAC 'A' Grade University.
- Dual Certification: From prestigious global universities like Rutgers, Wharton Online, and more.
- Convenient Financing: Low-interest loans and flexible part-payments available.
- Enriching Learning Journey: Exclusive Pre-Semester specialized courses, workshops, and masterclasses by global faculty.
- Career Support: Resume building, LinkedIn guidance, virtual apprenticeships, and regular job opportunity updates.
- Interactive Learning: Engage with dynamic and interactive study material.
- Case study-based pedagogy: Enhance your problem-solving skills using AI and other real-world solutions.
- Dedicated student support: Get prompt assistance for all your queries.
The UPES Online Term-end Examination are conducted on the following dates:
| Exam Cycle | For Programs | Last Date for Registration | Date of Examination |
|---|---|---|---|
| December Exam Cycle | For July intake | 15 October - 15 November or As Notified | 3-13 December |
| March Exam Cycle | For PGP and Supplementary exam | 1 February - 15 February or As Notified | 3-13 March |
| June Exam Cycle | For Jan intake | 15 April - 15 May or As Notified | 3-13 June |
| September Exam Cycle | For PGP and Supplementary exam | 1 August - 15 August or As Notified | 3-13 September |
An MBA in Marketing Management offers a dynamic career path. Graduates gain expertise in market analysis, digital marketing, branding, and consumer behaviour. This program equips students with strategic skills to excel in diverse industries. UPES Online's MBA in Marketing Management unlocks opportunities in various management roles like marketing leadership, product management, and market research, ensuring a promising future.
Yes, an MBA in Marketing is in high demand, with businesses seeking experts to navigate today's competitive market along with the growing need for digital marketing skills. UPES Online's MBA in Marketing Management offers cutting-edge curriculum, industry-experienced faculty, and flexible online learning, equipping you with the skills to excel in this dynamic field.
An MBA in Marketing Management is ideal for aspiring marketers and professionals seeking to enhance their marketing skills. The program offers an industry-relevant curriculum, expert faculty, and flexibility for working individuals. Whether you're a marketing enthusiast or looking to advance your career in this field, MBA in Marketing Management equips you with the knowledge and skills to excel in the competitive marketing landscape.
You can secure a job after completing an MBA in Marketing Management. This program equips you with essential skills in market analysis, strategy, and digital marketing, making you a valuable candidate for marketing roles across industries. UPES Online's industry-aligned curriculum and expert faculty ensure you are job-ready upon graduation.
The average MBA in Marketing salary in the Indian sector is around INR 4.5 - 10 LPA. (Source: GetMyUni). A UGC-entitled MBA in Marketing from UPES Online offers lucrative career prospects AND equips students with cutting-edge marketing strategies and skills, ensuring they are well-prepared for high-paying roles.
