Marketing is the backbone of every successful business, driving brand awareness, customer engagement, and revenue growth. In today’s dynamic digital landscape, businesses are seeking skilled marketing professionals who can craft data-driven strategies and execute impactful campaigns. If you aspire to be a leader in this competitive industry, an MBA in Marketing Management from UPES Online is your gateway to success.

Why Choose an MBA in Marketing Management?

An MBA in Marketing Management is a comprehensive two-year program designed to provide students with a deep understanding of consumer behavior, branding, market research, digital strategies, and business analytics. It empowers professionals with critical thinking, leadership, and strategic decision-making skills required to excel in various marketing roles.

Program Structure: A Semester-Wise Breakdown

The curriculum is meticulously crafted to offer a balance of core management principles and advanced marketing techniques.

Semester 1: Core Management Foundations

• Managerial Economics
• Marketing Management
• Operations Management
• Accounting for Managers
• Quantitative Techniques for Managers

Semester 2: Specialization in Marketing & Research

• Organizational Behavior & Human Resource Management
• Project Management
• Research Methodology
• Business Analytics for Managers
• Financial Management

Semester 3: Industry-Focused Learning

• Consumer Behavior in the Digital World
• Digital Brand Management
• Services Marketing
• Sales & Channel Management
• Customer Relationship Management

Semester 4: Advanced Strategies & Dissertation

• Strategic Management
• Integrated Marketing Communication
• Digital Marketing
• Innovation & Entrepreneurship
• Dissertation

Career Prospects: Where Can an MBA in Marketing Take You?

A degree in Marketing Management opens doors to a variety of career paths across multiple industries. From entry-level marketing roles to executive leadership positions, the opportunities are endless.

Entry-Level Roles

• Marketing Coordinator
• Marketing Assistant
• Market Researcher
• Marketing Analyst
• Digital Marketing Specialist

Mid-Level Roles

• Brand Manager
• Product Manager
• Digital Marketing Manager
• Marketing Manager
• Social Media Manager

Senior-Level Roles

• Director of Marketing
• Vice President of Marketing
• Business Development Director
• Chief Marketing Officer (CMO)
• Senior Marketing Manager

Career Support & Industry Mentorship

At UPES Online, we ensure that you are career-ready through our extensive Career Services Program, which includes:

• Career orientation sessions
• LinkedIn and resume-building guidance
• One-on-one mentorship by industry leaders
• Expert-led interview preparation sessions

Affordable Fee Structure & Flexible Payment Plans

We understand that financing your education is a crucial decision. That’s why we offer flexible payment options:

• Easy EMI Plan â€” Spread your payments over 24 months for hassle-free learning.
• Semester-Wise Fee â€” Pay only INR 50,000 per semester (total 4 semesters).

Enroll Now and Transform Your Future!

Take the first step towards an exciting and rewarding career in marketing. UPES Online offers you the expertise, flexibility, and industry insights needed to excel in the field.

Explore the program: MBA in Marketing Management
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