In the fast-paced digital world, businesses are constantly evolving, making Marketing Management one of the most sought-after specializations. An Online MBA in Marketing Management from UPES Online is designed to equip professionals with cutting-edge skills in digital marketing, brand management, consumer behavior, and strategic communication.

Why Choose an MBA in Marketing Management?

A Marketing Management MBA is more than just a degree — it’s a strategic investment in your future. This two-year postgraduate program offers an in-depth understanding of market trends, data-driven decision-making, and customer engagement strategies.

📌 First-Year Focus: Build a strong foundation with core management subjects and fundamental marketing principles.
📌 Second-Year Specialization: Dive deep into digital marketing, branding, and advanced industry projects.

Comprehensive Course Structure

Semester 1: Building the Foundation

✔ Managerial Economics
✔ Marketing Management
✔ Operations Management
✔ Accounting for Managers
✔ Quantitative Techniques for Managers

Semester 2: Expanding Business Acumen

✔ Organizational Behavior & HR Management
✔ Project Management
✔ Research Methodology
✔ Business Analytics for Managers
✔ Financial Management

Semester 3: Mastering Marketing Strategies

✔ Consumer Behavior in the Digital World
✔ Digital Brand Management
✔ Services Marketing
✔ Sales & Channel Management
✔ Customer Relationship Management

Semester 4: Specialization & Industry Readiness

✔ Strategic Management
✔ Integrated Marketing Communication
✔ Digital Marketing
✔ Innovation & Entrepreneurship
✔ Final Dissertation

Career Prospects: Where Can an MBA in Marketing Management Take You?

Marketing is a versatile field, offering dynamic career opportunities at various levels.

Entry-Level Roles

- Marketing Coordinator
- Marketing Assistant
- Market Researcher
- Marketing Analyst
- Digital Marketing Specialist

Mid-Level Roles

- Brand Manager
- Product Manager
- Digital Marketing Manager
- Marketing Manager
- Social Media Manager

Senior-Level Roles

- Director of Marketing
- Vice President of Marketing
- Business Development Director
- Chief Marketing Officer (CMO)
- Senior Marketing Manager

Career Services & Support

To ensure your career success, we offer:
✔ Career Orientation Sessions
✔ LinkedIn & Resume Building Guidance
✔ Mentorship from Industry Experts
✔ Interview Preparation & Mock Sessions

Flexible & Affordable Fee Structure

We understand the importance of financial flexibility. Our Easy EMI Plan and semester-wise fee payment options make education accessible to all.

Fee Structure: Pay INR 50,000 per semester (4 semesters) with easy EMI options over 24 months.

Start Your Journey Today!
Pursue your Online MBA in Marketing Management from UPES Online and step into the future of marketing with confidence.

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Start your transformation today!