Why Choose an MBA in Marketing Management?

Marketing is the backbone of every successful business. From brand building to digital strategies, an MBA in Marketing Management equips you with the expertise needed to thrive in a competitive business landscape. This 2-year postgraduate program is designed to develop your skills in consumer behavior analysis, market research, branding, and strategic marketing.

With the rise of digital platforms, businesses require marketing professionals who can navigate online and offline markets efficiently. Whether you aspire to work in brand management, digital marketing, or strategic sales, this MBA provides the perfect foundation for a flourishing career.

Program Breakdown: What You’ll Learn

First Year: Core Business and Marketing Fundamentals

• Managerial Economics
• Marketing Management
• Operations Management
• Accounting for Managers
• Quantitative Techniques for Managers
• Organizational Behavior & Human Resource Management
• Project Management
• Research Methodology
• Business Analytics for Managers
• Financial Management

Second Year: Specialized Marketing Modules and Industry Exposure

• Consumer Behavior in the Digital World
• Digital Brand Management
• Services Marketing
• Sales and Channel Management
• Customer Relationship Management
• Strategic Management
• Integrated Marketing Communication
• Digital Marketing
• Innovation & Entrepreneurship
• Dissertation & Industry Projects

This carefully curated curriculum blends theoretical knowledge with real-world applications, ensuring graduates are industry-ready.

Exciting Career Prospects in Marketing

An MBA in Marketing Management opens doors to a wide range of high-paying job opportunities across industries. Depending on your experience level, here are some of the roles you can pursue:

Entry-Level Roles

• Marketing Coordinator
• Marketing Assistant
• Market Researcher
• Marketing Analyst
• Digital Marketing Specialist

Mid-Level Roles

• Brand Manager
• Product Manager
• Digital Marketing Manager
• Marketing Manager
• Social Media Manager

Senior-Level Roles

• Director of Marketing
• Vice President of Marketing
• Business Development Director
• Chief Marketing Officer (CMO)
• Senior Marketing Manager

Career Services: Your Success, Our Priority

At EduSpark Global, we are committed to shaping future leaders in marketing. Our career services include:

• Personalized Career Orientation
• LinkedIn and Resume Building Guidance
• One-on-One Mentorship with Industry Experts
• Interview Preparation Support

Flexible Fee Payment Options

We understand the importance of financial flexibility. That’s why we offer:

• Easy EMI Plans: Spread your tuition fee over 24 months with manageable payments.
• Semester-Wise Fee Structure: Pay just INR 50,000 per semester for four semesters.

Start Your Journey Today

Don’t just follow trends — create them. Propel your career in marketing with an MBA in Marketing Management from UPES Online through EduSpark Global. Learn more and enroll today:

🔗 Explore the Program
🔗 Visit EduSpark Global